Case Study: Kraft Foods and Digiorno Pizza
Point of purchase display combining the excitement of 'March Madness' and the purchase of Digiorno pizza
Client's Need
Joliet Pattern was approached to conceptualize and create a practical 2-sided mountable display for Kraft Foods and DiGiorno pizza, to usher in the upcoming basketball tournament.
Our Solution
Using budget conscious materials and adjusting for different store set-ups, Joliet Pattern substituted for a plate and set of powerful magnets - easily attachable to the tops of in-store cooler units, and in doing so presented Kraft with a practical display to involve the end user not only in excitement of the tournament, but to Digiorno Pizza.
Results
After the product roll-out, Joliet Pattern proudly distributed 5000 units for Kraft foods and the program was met with great success.
